Episode Overview

What are the biggest risks of buying pre-construction in Toronto—and how can agents stand out in an increasingly saturated industry?

In this episode of Who’s in My House?, Toronto Realtor® Anya Ettinger is joined by David Fleming, Broker of Record at Bosley Real Estate - Toronto Realty Group, Inc. and the longtime author of Toronto Realty Blog—one of the city’s most-read real estate platforms for over 17 years.

Anya and David dive into the evolution of Toronto’s real estate culture, the dangers of buying pre-construction without full transparency, and the challenge of maintaining professionalism in an era of viral content and social media criticism. With his trademark candor and insight, David shares lessons from his career, how agents can build trust online, and why staying authentic matters more than ever.

What You’ll Learn

1. The Perils of Buying Pre-Construction

Why today’s buyers need to read the fine print—and how to spot red flags before signing.

2. Standing Out in a Competitive Industry

What it really takes to differentiate yourself in Toronto’s crowded real estate market.

3. Navigating Real Estate Culture

How public perception of the industry has changed—and what that means for consumers and agents alike.

4. The Power of Honest Content

How online platforms like blogs, YouTube, and TikTok can elevate transparency and reshape how people engage with real estate.

5. Responding to Mean Comments

Why online criticism comes with the territory—and how to turn it into constructive connection.

Who Should Listen

This episode is ideal for:

• Homebuyers exploring pre-construction opportunities in Toronto

• Homeowners curious about market transparency and representation

• Consumers interested in the realities of Toronto’s real estate culture

• Anyone who values open, unfiltered discussions about the housing market